We build and grow AI products in Africa

We build AI products for African markets and help platforms, marketplaces, and startups turn AI into revenue faster.

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500+

Paying SME customers

10+

Countries Covered

Monetized Markets

Turn your user base in Africa into AI revenue

AI product development and localisation on the ground

We build standalone AI products or features that help you generate revenue from African SMEs or consumers. Product photos, video generation, AI tools or agents designed on the ground.

Monetization strategy and payment solutions

We integrate with M-Pesa, Paystack, MTN MoMo, and Merchant of Record. Local currency pricing, credit-based billing helped us monetize AI products in 5 African markets.

Growth marketing and distribution across Africa

Meta, X, TikTok, influencer campaigns, WhatsApp distribution, referral loops. We run the channels that actually reach buyers in Africa and use AI to generate targeted and localized content.

We built an AI SaaS with 500+ paying SME customers in 5 African markets

Relatable helps boutiques and fashion importers generate consistent model photos and videos for their stock. We built it, monetized it through mobile money, and scaled it across markets with AI-generated video ads.

Relatable turns mannequin photos into African model photos for boutiques

Local payment and pricing strategy with M-Pesa and mobile money

Acquired over 5,000 users across Africa

AI helps generate ads for different markets and audiences at scale

We acquired 600k users for GIZ atingi with AI recommendations and referrals

We developed the Flashout referral and distribution platform for GIZ atingi, acquiring over half a million e-learning users across 10+ African countries through AI-driven referral campaigns and micro-influencer marketing.

Referral campaigns rewarded with airtime top-ups

Paul Roeder

Paul is a full-stack developer, UX designer, and AI builder based in Nairobi since 2019. He has spent seven years building and traveling across Africa. He built one of the first AI tools for SMEs in Kenya with 500+ paying customers and a referral platform that acquired 600k users across 10+ countries.

Previously he designed digital products across music streaming, social media, e-learning, and corporates including BMW in Germany, and worked on IoT and AI in Shenzhen.

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Latest insights

The Best Payment Providers in Africa for SaaS Products

Choosing the right payment provider for Africa is one of the most consequential decisions you'll make when expanding to the continent. Here's a practical breakdown of the options that actually work for SaaS and digital products, what each one is built for, and which tradeoffs you'll be making.

Paul Roeder· 8 min read

Why Your Funnel Doesn't Work in Africa and How to Fix It

Users don't sign up. Or they sign up but never activate. Or they activate but won't pay. Here's the process I used to scale Flashout to 500k users and get 450 paying customers for Relatable, and why most startups get stuck at the same points.

Paul Roeder· 6 min read

How WhatsApp Got Me My First 100 Customers in Africa

WhatsApp isn't a marketing channel. It's the infrastructure layer between your product and your customer in Africa. Here's how I used it at every stage of building Relatable, from first sale to retention, and the one thing I refuse to do with it.

Paul Roeder· 5 min read

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Your AI product and growth partner

Whether you're a platform, enterprise, or startup looking to monetize AI in Africa, let's talk. We bring the product, the payment rails, and the growth channels to get you to revenue fast.

Let's talk →